OUR WORK → FEATURED PROJECTS
DC Streetcar and DC Circulator Program Management
Client Contact
Senior Construction Manager (Jacobs Engineering prime contractor)
Client
District Department of Transportation
Location
Washington, D.C.
Timeline
August 2021 to May 2026
Obstacle
The District Department of Transportation (DDOT) developed the DC Streetcar as part of a broader effort to reimagine transit in the District by enhancing connectivity between neighborhoods, improving mobility, and supporting equitable economic development. However, the service faced persistent challenges, including low ridership, limited public awareness, and the need to better engage communities along the corridor. As public perception evolved and DDOT ultimately discontinued service, the agency needed clear, strategic communications and stakeholder engagement to help residents, riders, businesses, and partners navigate the transition.
Approach
Our strategy combined targeted campaign planning, social media management, and event activation to connect with riders and stakeholders across the corridor. We developed and executed multi-channel campaigns, managed ongoing social content to drive awareness and engagement, and supported community events to encourage ridership and build trust. Following the decision to discontinue service, KGL shifted to leading transition communications, including public messaging, media relations, and stakeholder outreach. Deliverables included press releases, social media management, campaign execution, and community engagement initiatives.
Results
KGL Communications implemented a multi-channel engagement strategy to increase awareness and encourage ridership of DDOT's DC Streetcar service. The campaign included a social media contest that generated more than 463,000 impressions, 86,000 engagements, and 1,600 unique website visits. KGL also distributed a monthly newsletter that steadily grew its subscriber base and supported community events, including the H Street Festival, to maintain a visible, active presence along the corridor.
