by Abby Manalo and Raven Royal
“Let’s give breasts the attention they deserve.” If that statement got your attention, that’s exactly what Novartis intended to do with its provocative Super Bowl commercial focused on breast cancer awareness. Featuring striking visuals of [...]
by Abby Manalo
Generation Z, born between the late 1990s and early 2010s, is redefining consumer behavior in real-time. With over $360 billion in spending power in the United States alone, Gen Z represents a transformative force that [...]
by Raven Royal
Selecting the right Customer Relationship Management (CRM) tool can feel overwhelming. With so many options, like Salesforce, HubSpot, or Sprout Social, it’s easy to get lost in the details of capabilities and costs. Each platform [...]
by Vincent Morris
Most everyone would agree that one of the hardest things we need to do professionally is look critically at ourselves. Nobody is perfect at self criticism, but reflection on your own strengths and weaknesses [...]
by Raven Royal
In today's fast-paced world, a great marketing campaign is not just about pushing products or services. It is about connecting with your target audience on a deeper level. As a marketing manager for DDOT [...]
by John Curran
June is Pride Month, a time dedicated to celebrating the vibrancy of the LGBTQ+ community and the many contributions its members have made to society. Moreover, it is also a time to reflect on the [...]
by Destineé Mitchell
KGL recently began working on behalf of a client who wants to invest in a historically Black neighborhood that has undergone tremendous change. As we embark on community engagement work for this client, one of [...]
by Julia Parker
This past month, KGL has recognized and honored the Black professionals who have made significant contributions to the communications industry. With this effort, we believe that understanding the history and accomplishments of Black professionals in our [...]
by Julia Parker
The communications field has been shaped by the hard work and dedication of Black leaders in the communications industry. From radio and TV to journalism and public relations, Black professionals have made long-lasting contributions to [...]
by Julia Parker
Part I: Recognizing the Impact of Black Communicators Black History Month is an important time of reflection for organizations, large and small, especially those that value diversity and inclusion. This month serves as an opportunity [...]
